FRANCHISEE
Market Potential
- Laundry was a Rs 17,400-crore business in India in 2012.
- It is expected to grow to Rs 48,900 crore by 2018.
- The sector is fragmented with 767,000 establishments, 98 per cent micro-sized laundries with fewer than 10 workers, says a report by Euromonitor International.
WHY LAUNDROMINT
“Laundromint business is not about clothes, It’s really about people.”
It is estimated that by the end of 2020, more than three million households will need laundry services on a weekly basis. Time poverty of busy working classes and rising disposable income are factors prompting urban Indians to opt for on-demand laundry services. In short, it’s a great opportunity.
As economy is growing and large no. of people are shifting from Middle class to upper-middle class, this is the best time to start laundromat business in India. There are three things matters a lot in Laundromat business – Location, Location and Location. So first plan and decide location for your Laundromat.
Water is Precious, Save It !
- Home Washing consumes 240 Ltrs of Water per load.
- Professional Washers 48 Ltrs of water per load.
- Laundromint ensures saving 192 Ltr. of water per load
- 8 loads per family per month
- Considering only 500 Families using laundromat.
- Water Saving Per Month = 770,000 ltrs per month.
- Water Saving Per Year = 10 Million.
- Saving Per Family Per Month = 1536 Ltrs per month.
WHY FRANCHISE MODELS
- MARKETING RESOURCES
- PURCHASING POWER
- BRAND IDENTITY
- TRAINING TO THE TEAM
- I.T SUPPORT
- UNIQUE REWARD SYSTEM TO GROW TOGETHER
- After owning and operating 6 laundromats across Pune, Kolhapur and Indore, After helping more than 16 investors start their own laundromats, we observed a few key points.
- MARKETING RESOURCES: Individual laundromat owner always finds it very difficult to have a substantial budget for continuous marketing activity. This definitely slows the growth and reach of the laundromats.
- PURCHASING POWER: An individual laundromat owner has a limited purchase power on various consumables which eat into his profits. Being a part of Franchise gives us power to be together and buy together.
- Laundromint negotiates on your behalf for various consumable items such as detergents, chemicals, laundry bags etc. and you purchase at those special rates as per your requirement.
- Successful franchise brands are built over time by consistently setting and meeting customer expectations of the brand experience.
- Franchisors must balance protecting their brands with supporting the creative, entrepreneurial spirit of their franchisees. This universal challenge exists, in large part, because of the very nature of the franchising model and its inherently competing characteristics.
- Training: The only thing worst than training your employees and having them leave is not training them and having them stay.
- We at Laundromint have a yearly training calendar ready for your staff to train them on interpersonal and organisational skills necessary for effective functioning.
Our business demands teamwork, discipline and responsibility. We focus on enhanced communications skills as well as greater self-confidence; and stressing “customer care”, an attitude which industry experts recognizes as an essential ingredient for business success.
- IT SUPPORT: In Today’s world operating a business with any I.T support is impossible. Laundromint has developed its own software module with lot of experience and efforts put in after actually using it for two years.
- This software puts a control in the Franchise owners hands without being present physically.
- UNIQUE REWARD SYSTEM: Any good deed must be suitably rewarded. A healthy competition between the franchise owners will naturally lead to growth of business for the entire brand.
- Laundromint has a very unique traffic light system to monitor and reward the achievers and motivate others to join the growth wagon as well.
BUSINESS MODELS
- Laundromat Catering to a particular community residential colony.
- A serviced laundromat: Franchise owner employs a team to service the customers for their laundry needs.
- A Self Service laundromat: The Franchise will employ only 1 or 2 staff to monitor the laundromat.
- A unique blend of a self service laundromat & a young and happening café.
- On Campus Laundromat Catering to a captive client base of students/professionals.
OUR TARGET
- TO ACHIEVE A GROWTH OF 100 LAUNDROMATS BY THE END OF 2018.
- TO ENSURE EACH OF OUR FRANCHISE TO OPEN MULTIPLE LAUNDROMINT OUTLETS.
- TO CREATE A SUSTAINABLE LAUNDROMINT COMMUNITY WHICH CARES FOR THE PEOPLE AND THE ENVIRONMENT OF THIS COUNTRY.
WE OFFER
- Assistance in location selection
- Assistance in equipment selection
- Store Layout and Branding Assistance
- Centralized Purchase Assistance
- Training to staff
- Software for operations
- Centralized Marketing
- Pre Launch, launch and Post Launch Marketing Support
JOURNEY
2013
Sameer Laundromats LLP
The company behind LaundroMint Established
Feb 2014
First Campus facility started at DSK International Campus, Pune
July 2014
First Laundromat Store opened at Trimurti Chowk, Katraj
2014 to 2017
Laundromats for various partners at Wakad, Pimpri, Akurdi, Karvenagar, Magarpatta, Bangalore Etc.
Jan 2018
LaundroMint brand launched with a franchise model.
Feb 2018
First LaundroMint Franchise outlet opens at Sahakarnagar
2018 Onwards
Now launching soon in Nashik, Nagpur, Aurangabad and Goa.